Welcome! Glad you’re here.
I’m a Minneapolis-based Creative Director specializing in photo and video-driven campaigns for CPG, food, and lifestyle brands. My work blends campaign development and visual storytelling with production and hands-on art direction, and I create craveable and culturally-relevant visuals through bold composition, texture, and inspiring moments.
My background is in culinary production and set design. I began my career as a production assistant turned food stylist and recipe developer at a creative marketing agency where food is always the main character. From there, I learned how best to tell its story, not only through cooking, but through propping, lighting, and storyboarding. These experiences shape how I work today because I understand what it takes to make the work, not just concept it, and I value close partnership and collaboration with all involved in the creative process from from concept through post production.
Originally from Los Angeles and raised in the Twin Cities, I attended Grinnell College where I studied biology and agriculture before pivoting to the arts - a journey that eventually led me to pastry school and an 8-year-long career in visual production and marketing.
In my free time, I enjoy hiking, rock climbing, gathering with friends and family, and of course, cooking.
Brand Experience:
Betty Crocker ᐧ Pillsbury ᐧ Gelson’s Markets ᐧ Diamond Crystal Salt Co. ᐧ Plochman’s Mustard ᐧ Hů Chocolate ᐧ Truvia ᐧ Lunds & Byerlys ᐧ Crystal Farmsᐧ 4th and Heart ᐧ Dinner Bell Creamery ᐧ Silver Fern Farms ᐧ Cambria ᐧ Soul Grain Granola ᐧ Plift