Plochman’s Mustard
Plochman’s came to us with an ask: Refresh the brand and reposition the age-old condiment a fresh, versatile ingredient.
I partnered with the Creative Director and team of photographers, videographers, recipe developers, and food stylists to bring the vision to life. I concepted, art directed, and managed the end-to-end production of original recipes, food, product, and lifestyle photography, and short-form video content for digital, social, and e-commerce platforms. Below is a selection of my work:
Original Recipes:
Photography:
Short-form Video:
Before and After:
