Pillsbury
We were tasked to modernize the legacy brand.
I collaborated with marketing managers, content and social media strategists, and creatives to refresh recipes, blog copy, and food photography, as well as develop short-form video campaigns for brand partnerships and create rapid-response, social-first video content leading to rapid audience growth. During this project, I oversaw food editorial, art directed visual content, and led end-to-end production. Below is a selection of that work:
Photography:
Recipe Renovations:
Brand Partnerships:
Social-first video:
Concepted, art directed, and produced viral, scroll-stopping social-first videos to promote product usage.