Pillsbury
Led art direction and end-to-end production to modernize the brand, refreshing recipe and product photography, renovating recipe pages, developing campaigns for brand partnerships, and creating social-first video content leading to rapid audience growth.
Recipe and Product Photography:
Art directed and led end-to-end production.
Recipe Renovations: Crescent Puff S’mores
Revamped recipes, blog copy, hero, and step photography to modernize recipes, improve usability, and increase appetite appeal. Art directed and led end-to-end photo production, and oversaw recipe and copy renovations.
Brand Partnerships:
Art directed, styled, and produced social-first videos to promote brand partnerships.
Social-first video:
Concepted, art directed, and produced viral, scroll-stopping social-first videos to promote product usage.